Who's Jimmy?!
Models in the Who's Jimmy zebra capsule on a Mediterranean terrace

A Mediterranean house, made for the sun

The Who's Jimmy boutique storefront

1990s

Roots with Uzzi

Who's Jimmy?! grows from Uzzi Amphibious Gear - three decades of apparel know-how, trusted fit, and personal customer service that still defines how we show up for every guest.

Friends in Who's Jimmy swimwear on a Mediterranean terrace

2024

Coastal capsules

We launch sun-bleached swim and resortwear built for real life - from the Amalfi-inspired Limone prints to the graphic Serengeti zebra edit.

Who's Jimmy models together in campaign swimwear

2025

Aventura boutique

Our doors open at Aventura Mall so you can feel the fabric, find your fit, and leave with pieces ready for the pool and the coast.

Who's Jimmy zebra capsule portrait

Today

Effortless elegance

We keep evolving the collection - fresh silhouettes, accessible luxury, and the same promise: swimwear you live in, from the coast to the pool.